Kylie Jenner Lip Kit

Our partner Ultrabrand was rolling out a massive global marketing campaign and website for Kylie Jenner’s Lip Kit. Kylie is arguably one of the world’s largest reality celebrities, with over 50 million followers on social media, and a rapidly growing personal brand fueled by her role on the hit reality show Keeping Up with the Kardashians.


We had to produce a global infrastructure that could handle Kylie’s 50 million fans. Media Temple needed to implement a hosting environment that could handle a traffic load of up to 20 million users in the website’s first hours, on the web’s busiest day (Cyber Monday). Keeping the site online and running smoothly during a massive global rollout was crucial in ensuring no loss of revenue, media attention, or agency/customer satisfaction.


Our team custom-built an ultra high-availability, auto-scaling solution and provided Cyber Monday day-of monitoring. The environment needed to be elastic, with an architecture that would support an initial surge of traffic, followed by peaks and valleys where server requirements could be scaled up and down based on demand.

To ensure we were ready, we exhaustively tested a set of contingencies to counter any issues by building several scenario- and traffic load-specific copies of the website to stress-test prior to launch. Our Advanced Support team continued to tune the servers until the site successfully handled even more users than originally forecasted.


The Kylie Lip Kit website went live on Cyber Monday with massive social media and press coverage. Our team of cloud architects were on hand to monitor the launch, ensuring the website and its servers maintained high dependability throughout the day, as time zones shifted globally. Kylie’s Lip Kit sold out within the first 36 minutes and our hosting environment kept the site online, and promptly notified users once the product had sold out.

About the Author Alycia Mitchell is Head of Content Marketing, with 10 years of SEO and digital marketing experience. When she isn’t deep in spreadsheets, you might find her exploring nature. More by this Author