Diesel Wins at Cannes

Our clients Diesel and Far Far have long prided themselves by standing out and doing things differently. Diesel’s online presence and Far Far’s work have held that tune exceptionally well.

The “HEIDIES 15 MB OF FAME” campaign, promoting the launch of Diesel’s new “Intimate” line of apparel, recently won the prestigious Grand prix Cyber Lions award at Cannes. The underwear-clad “HEIDIES,” two models holed up in a hotel room with a “kidnapped” Diesel manager, “hi-jacked” the Diesel website to stream live video to users of their dubious plan unfolding.

Admittedly, This campaign certainly had us scratching our heads. “Are we showing some sort of hack here?? No, everything ‘looks’ secure, but is this the new Diesel site?” A quick phone call and we were straightened out, and duly impressed.