Paul Boag

Paul Boag is the author of Digital Adaptation. He is a leader in digital and user experience strategy with over 20 years experience. Through consultancy, speaking, writing, training and mentoring he passionately promotes digital best practice.

Posts By Paul

Nov 1, 2017 Web Development + Tech
6 Reasons You Can Never Trust Users!

To understand users, we cannot take what they say at face value. We need to dig deeper into how they think and what they truly need.

Paul Boag
Oct 2, 2017 Design + Creative
What is design thinking? Is it really a thing?

There is a new business buzzword in town. From the board rooms of IBM to General Electric, executives are talking about this mysterious new business methodology called design thinking.

Paul Boag
Aug 30, 2017 Design + Creative
Twelve Practical Ways To Become More User-centric

The online world is rapidly evolving. Web users are demanding more.

Paul Boag
Jul 31, 2017 Web Development + Tech
Are You Wasting The Time of Your Users to Save Yourself?

Often we make decisions as digital professionals that waste the time of users. Decisions we justify because we have limited time and budget.

Paul Boag
Sep 7, 2016 Web Development + Tech
Taking the Plunge

Let’s be honest. Going freelance or setting up your own agency isn’t the utopia we all thought it would be.

Paul Boag
Jul 6, 2016 Web Development + Tech
The Future of the Digital Agency

Are we doomed? Is the proverbial parrot dead, or is it just resting?

Paul Boag
Jun 2, 2016 Web Development + Tech
Attracting and Retaining Good Digital Staff

Recruiting good digital employees feels like a nature documentary. It is beginning to become a jungle out there!

Paul Boag
May 4, 2016 Web Development + Tech
Are You Considering Your Clients' Experience?

As user experience designers, we are hypocrites. We lecture our clients about the need to consider the experience of their users, yet we fail to apply the same standards to our own business.

Paul Boag