To understand users, we cannot take what they say at face value. We need to dig deeper into how they think and what they truly need.
There is a new business buzzword in town. From the board rooms of IBM to General Electric, executives are talking about this mysterious new business methodology called design thinking.
The online world is rapidly evolving. Web users are demanding more.
Often we make decisions as digital professionals that waste the time of users. Decisions we justify because we have limited time and budget.
Let’s be honest. Going freelance or setting up your own agency isn’t the utopia we all thought it would be.
Are we doomed? Is the proverbial parrot dead, or is it just resting?
Recruiting good digital employees feels like a nature documentary. It is beginning to become a jungle out there!
As user experience designers, we are hypocrites. We lecture our clients about the need to consider the experience of their users, yet we fail to apply the same standards to our own business.